8/06/2007 Add a comment

One of my favorite columns in the New York Times magazine is "Consumed" by Rob Walker, who also writes a blog called murketing. This week's entry is about the bodygroom razor, made by Phillips Norelco, which has sold them like hot cakes via an internet advertising campaign at shaveeverywhere.com. If you enjoy a frank discussion of hairy body parts, tactfully bleeped out, then you'll find the clips on there pretty funny (especially the one about the beach). It reminds of me of the last line of Dr. Evil's "The details of my life are inconsequential" famed monologue. I'm surprised they haven't used that speech as an advertising gimmick...yet. ben

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