For real real?
8/23/2005
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One of the more ridiculous commercials I've seen in a while, for Heineken:
Two Asian guys are "acting black" with their hats turned sideways and saying things like "Yeah Dog" and frantically gesturing or something. They're at the convenience store, getting 40s out of the refridgerated section, when a well-dressed black guy (wearing the new Jay-Z uniform of sportcoat and jeans) goes by them and takes out a six-pack of Heineken. He calmly says into his cell phone, "No, for real real." Then cut to a shot of clearly-mellowed Asian guys at the cash register, each carrying a six-pack of Heineken. One of them says into his cell phone, "For real real."
Why don't they go all the way and make Heineken's new slogan:
Two Asian guys are "acting black" with their hats turned sideways and saying things like "Yeah Dog" and frantically gesturing or something. They're at the convenience store, getting 40s out of the refridgerated section, when a well-dressed black guy (wearing the new Jay-Z uniform of sportcoat and jeans) goes by them and takes out a six-pack of Heineken. He calmly says into his cell phone, "No, for real real." Then cut to a shot of clearly-mellowed Asian guys at the cash register, each carrying a six-pack of Heineken. One of them says into his cell phone, "For real real."
Why don't they go all the way and make Heineken's new slogan:
Black people are cooler than you, and black people drink HeinekenApparently these Asian guys changed their entire personas when they saw how a "real" black person was behaving. This ad takes the cake for egregious racial stereotyping as far as I'm concerned. Let's see how long it takes for Slate's advertising reviewer to slice and dice it.
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http://youtube.com/watch?v=tpbyJ7dN9OA 8/23/2007