2/01/2004 Add a comment

A while back I posted on journalist Rob Walker's decision to step down from Slate's "Ad Report Card" column. Well, he's resurfaced in the NYT magazine, writing a new column called "Consumed", which will hopefully become a regular occurrence. This week, an analysis of Michelob Ultra. I still don't get how they can market a beer like it's gatorade and get away with it. Beer dehydrates you, people! ben