11/24/2003
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Disney is celebrating Mickey's 75th anniversary, but some wonder if the company shouldn't retire the old mouse. Mickey products aren't selling as well as they used to, evidently. Well, as we all know, the best strategy is to make Mickey so uncool it becomes cool again. So take him away for a year, and then start selling "retro" Mickey t-shirts, first to the hipsters, then to the masses.
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